Art Direction
Above The Clouds with adidas Originals
06.02.2025
/
2 min.
by
John Paul Wager
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Creative Direction and Graphic Design for Above the Clouds and adidas Originals to showcase and celebrate their collection in Surry Hills, Sydney.
In late 2024, we art directed a small local campaign for Above The Clouds and adidas Originals to showcase the range and individual styling of the collection by the Above The Clouds team. Drawing inspiration from the checkered floors of the relaxed pizza joint setting where campaign images were captured; we incorporated these key visual elements to create a cohesive design that celebrated an array of adidas Original silhouettes. Allowing multiple images to be featured, we used white space to strategically highlight branding and logos. The final piece seamlessly blended into the Surry Hills streetscape, complementing its urban aesthetic and the adidas Originals collection available at Above The Clouds.
Creative Direction and Graphic Design for Above the Clouds and adidas Originals to showcase and celebrate their collection in Surry Hills, Sydney.
In late 2024, we art directed a small local campaign for Above The Clouds and adidas Originals to showcase the range and individual styling of the collection by the Above The Clouds team. Drawing inspiration from the checkered floors of the relaxed pizza joint setting where campaign images were captured; we incorporated these key visual elements to create a cohesive design that celebrated an array of adidas Original silhouettes. Allowing multiple images to be featured, we used white space to strategically highlight branding and logos. The final piece seamlessly blended into the Surry Hills streetscape, complementing its urban aesthetic and the adidas Originals collection available at Above The Clouds.
Creative Direction and Graphic Design for Above the Clouds and adidas Originals to showcase and celebrate their collection in Surry Hills, Sydney.
In late 2024, we art directed a small local campaign for Above The Clouds and adidas Originals to showcase the range and individual styling of the collection by the Above The Clouds team. Drawing inspiration from the checkered floors of the relaxed pizza joint setting where campaign images were captured; we incorporated these key visual elements to create a cohesive design that celebrated an array of adidas Original silhouettes. Allowing multiple images to be featured, we used white space to strategically highlight branding and logos. The final piece seamlessly blended into the Surry Hills streetscape, complementing its urban aesthetic and the adidas Originals collection available at Above The Clouds.
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