With backgrounds in architecture, eCommerce, graphic design, strategy, and professional paper plane throwing (true story), along with what seems like a lifetime in advertising and marketing, Nectar & Co was established in 2014 with the firm belief that less is more, creativity is paramount and work should be fun.
Our aim is to empower our clients with the strategy and design needed to communicate their brands with confidence, connect with audiences on an emotional level, and creatively execute their ideas by combining creative thinking with utility and purpose.
Whether it's finance or fashion, identity design or e-commerce, we work with founders to launch new brands, products and services, as well as existing brands that want to find consistency and articulate their offering in a new way.
We’re proud of keeping things simple, starting conversations with “why” and developing insight-driven ideas that are executed beautifully.
Working in nimble, autonomous teams, we not only work smarter, faster, and more effectively, but we develop efficiencies and produce better outcomes for our clients.
If you’re looking to communicate your business, brand, product, or service and take it to the next level - we’re here to help you every step of the way.
Whilst no one size fits all, we are firm believers that no solution or creative output is possible without a strategic foundation of real world insights and purpose. Our work with clients often includes:
Big or small, new or established, our work starts with an in-depth analysis of your brand, product/service, audience, and any marketing or content strategies in place. By doing so, we’re able to refine our goals and objectives, identify opportunities, and define the work we need to do.
We’re well aware of the fact that there is a lot happening and it's easy to get lost in the day to day logistics and management of your business. Our brand strategy work provides a structured approach to the communication of your brand, the content needed and the channels through which we engage your audience. Working closely with our clients, we become an extension of your internal team and assist in the shaping of your brand and future success.
A logo is not a brand. A brand is not an identity, nor is it a product. We believe that your brand is a person’s gut feeling about you, your business, product or service. Put simply a brand is much more than a logo. Your brand exists in the heart and minds of your audience and to achieve success, we must look beyond the identity of your brand and instead look at what makes your brand resonate with them, their interests and lifestyle. We work tirelessly with our clients to empower them with the design tools, content and solutions needed to articulate their purpose and role in the lives of their customers
Gathering brand and audience insights, coupled with the design tools needed to visually articulate your business, we communicate your story, develop conversations and creating authentic content that drives engagement and commercial success for your brand. Be it copywriting, photography, video, animation, film or graphic design, we tell your story through the channels that are true to yourself and your audience.
Users move seamlessly between categories, platforms and channels; so do we. We help clients connect with their audience by activating their brands through the channels and mediums best suited to them. Whether it’s through physical packaging, eCommerce development, spacial design or live events we work with brands to create relevance and purpose in interesting ways. By doing so, it keeps both us and our clients nimble and responsive to the changing dynamics of consumer interests.