Plaza Premium Lounge
Travel & Hospitality
Details
Plaza Premium Lounge, a leading global provider of airport lounge services, faced the challenge of differentiating their brand in an increasingly competitive market. With numerous lounge options available, they needed a unique and compelling narrative and experience to attract and retain premium travellers.
Developing a comprehensive strategy aimed at elevating the Plaza Premium Lounge experience, our approach focused on three core areas: brand refresh, digital enhancements, and engaging content creation.
Carrying out a brand audit to identify strengths and areas for improvement, we developed a refreshed communications strategy, a visual language that emphasised comfort, convenience, and accessibility, and introduced a new hero tag line: ‘Your Destination before Departure’.
Nectar is pleased to be continuing our work for PPL across multiple other companies within their portfolio and continuing to refine their consumer touch points and on-going communications.
Plaza Premium Lounge, a leading global provider of airport lounge services, faced the challenge of differentiating their brand in an increasingly competitive market. With numerous lounge options available, they needed a unique and compelling narrative and experience to attract and retain premium travellers.
Developing a comprehensive strategy aimed at elevating the Plaza Premium Lounge experience, our approach focused on three core areas: brand refresh, digital enhancements, and engaging content creation.
Carrying out a brand audit to identify strengths and areas for improvement, we developed a refreshed communications strategy, a visual language that emphasised comfort, convenience, and accessibility, and introduced a new hero tag line: ‘Your Destination before Departure’.
Nectar is pleased to be continuing our work for PPL across multiple other companies within their portfolio and continuing to refine their consumer touch points and on-going communications.
Plaza Premium Lounge, a leading global provider of airport lounge services, faced the challenge of differentiating their brand in an increasingly competitive market. With numerous lounge options available, they needed a unique and compelling narrative and experience to attract and retain premium travellers.
Developing a comprehensive strategy aimed at elevating the Plaza Premium Lounge experience, our approach focused on three core areas: brand refresh, digital enhancements, and engaging content creation.
Carrying out a brand audit to identify strengths and areas for improvement, we developed a refreshed communications strategy, a visual language that emphasised comfort, convenience, and accessibility, and introduced a new hero tag line: ‘Your Destination before Departure’.
Nectar is pleased to be continuing our work for PPL across multiple other companies within their portfolio and continuing to refine their consumer touch points and on-going communications.
Services
Brand Strategy
Brand Identity
Brand Guidelines
Social Toolkit
Web Design
Copywriting
Year
2024
