Orikan
Technology
Details
DCA Cities were in the midst of significant changes, with considerations given to their name, services, solutions, acquisitions, and internal and external communications. Nectar was tasked with delivering a clear brand narrative and strategic framework that would align internal and external brand communications with the direction and long-term growth of the business.
A naming solution was needed for the company's progressive ethos. Orikan, an invented word, combines 'ori' (origin) and 'kan' (can). The 'For a Smarter Future' platform highlights Orikan's solutions connecting people, place, and technology. The hallmark, inspired by a city grid, suggests an urban layout or power network. Rotated, it resembles a glowing diamond, becoming the brand's beacon — a versatile code for dynamic graphics. The visual identity features flexible lines and reflects the adaptability of the business, their solutions, and inhabitants in their landscape.
DCA Cities were in the midst of significant changes, with considerations given to their name, services, solutions, acquisitions, and internal and external communications. Nectar was tasked with delivering a clear brand narrative and strategic framework that would align internal and external brand communications with the direction and long-term growth of the business.
A naming solution was needed for the company's progressive ethos. Orikan, an invented word, combines 'ori' (origin) and 'kan' (can). The 'For a Smarter Future' platform highlights Orikan's solutions connecting people, place, and technology. The hallmark, inspired by a city grid, suggests an urban layout or power network. Rotated, it resembles a glowing diamond, becoming the brand's beacon — a versatile code for dynamic graphics. The visual identity features flexible lines and reflects the adaptability of the business, their solutions, and inhabitants in their landscape.
DCA Cities were in the midst of significant changes, with considerations given to their name, services, solutions, acquisitions, and internal and external communications. Nectar was tasked with delivering a clear brand narrative and strategic framework that would align internal and external brand communications with the direction and long-term growth of the business.
A naming solution was needed for the company's progressive ethos. Orikan, an invented word, combines 'ori' (origin) and 'kan' (can). The 'For a Smarter Future' platform highlights Orikan's solutions connecting people, place, and technology. The hallmark, inspired by a city grid, suggests an urban layout or power network. Rotated, it resembles a glowing diamond, becoming the brand's beacon — a versatile code for dynamic graphics. The visual identity features flexible lines and reflects the adaptability of the business, their solutions, and inhabitants in their landscape.
Services
Brand Strategy
Naming
Creative Direction
Brand Identity
Web Design
Printed Collateral
Year
2024
