OneTECO
SaaS Technology
Details
An airport SaaS provider connecting airports, airlines, hotels, and corporations to passenger services, technology, and analytics, OneTECO approached Nectar with the brief of simplifying the articulation of their offering and positioning in market.
With an array of SaaS services available, they needed a unique and compelling narrative and updated brand identity to streamline communications and support their sales team in presenting complex solutions.
Carrying out an internal audit to understand each their solutions and audiences, we established a new aligning statement, “Own the 360 airport passenger experience”, and developed a refined brand narrative based on them being a cloud-based integrated digital platform with a suite of technology solutions and services that connects the demand and supply of travel hospitality services.
The brand identity was refined with a modern take on their original logo, and an updated visual language, designed around their 360° solutions, was applied across all digital and printed mediums.
An airport SaaS provider connecting airports, airlines, hotels, and corporations to passenger services, technology, and analytics, OneTECO approached Nectar with the brief of simplifying the articulation of their offering and positioning in market.
With an array of SaaS services available, they needed a unique and compelling narrative and updated brand identity to streamline communications and support their sales team in presenting complex solutions.
Carrying out an internal audit to understand each their solutions and audiences, we established a new aligning statement, “Own the 360 airport passenger experience”, and developed a refined brand narrative based on them being a cloud-based integrated digital platform with a suite of technology solutions and services that connects the demand and supply of travel hospitality services.
The brand identity was refined with a modern take on their original logo, and an updated visual language, designed around their 360° solutions, was applied across all digital and printed mediums.
An airport SaaS provider connecting airports, airlines, hotels, and corporations to passenger services, technology, and analytics, OneTECO approached Nectar with the brief of simplifying the articulation of their offering and positioning in market.
With an array of SaaS services available, they needed a unique and compelling narrative and updated brand identity to streamline communications and support their sales team in presenting complex solutions.
Carrying out an internal audit to understand each their solutions and audiences, we established a new aligning statement, “Own the 360 airport passenger experience”, and developed a refined brand narrative based on them being a cloud-based integrated digital platform with a suite of technology solutions and services that connects the demand and supply of travel hospitality services.
The brand identity was refined with a modern take on their original logo, and an updated visual language, designed around their 360° solutions, was applied across all digital and printed mediums.
Services
Brand Strategy
Brand Identity
Brand Guidelines
Sales Kit
Web Design
Copywriting
Year
2024
