Nectar was entrusted with developing the campaign for the final release of the Above The Clouds x ASICS GT-2160. This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, with a focus on the shoe's experimental materials and construction.
The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces, brought to life through restrained art direction and motion design that lets the material innovation speak for itself.
