Forager Funds Management
Finance
Details
Forager Funds, a respected Australian fund manager with a 15-year history, needed a brand refresh to align with their evolving market position. Managing $400 million for over 2,000 long-term investors, Forager focuses on undervalued stocks often overlooked. While the existing brand was respected, it required modernisation to enhance relevance and communication. The rebranding project aimed to revitalise Forager’s visual identity and digital presence, ensuring a modern, adaptable message that resonates with current and potential investors.
Our approach for Forager Funds involved modernising their traditional "diamond in the rough" symbol into a sleek, contemporary design with dynamic animation. We customised the wordmark to reflect their distinctiveness and developed a comprehensive suite of brand materials, including updated guidelines, PDS documents, and a newly designed website. The revamped website features a user-friendly interface that simplifies content management and improves investor communication. This cohesive brand experience successfully represents Forager’s core values, enhancing their market presence and engaging their audience more effectively.
Forager Funds, a respected Australian fund manager with a 15-year history, needed a brand refresh to align with their evolving market position. Managing $400 million for over 2,000 long-term investors, Forager focuses on undervalued stocks often overlooked. While the existing brand was respected, it required modernisation to enhance relevance and communication. The rebranding project aimed to revitalise Forager’s visual identity and digital presence, ensuring a modern, adaptable message that resonates with current and potential investors.
Our approach for Forager Funds involved modernising their traditional "diamond in the rough" symbol into a sleek, contemporary design with dynamic animation. We customised the wordmark to reflect their distinctiveness and developed a comprehensive suite of brand materials, including updated guidelines, PDS documents, and a newly designed website. The revamped website features a user-friendly interface that simplifies content management and improves investor communication. This cohesive brand experience successfully represents Forager’s core values, enhancing their market presence and engaging their audience more effectively.
Forager Funds, a respected Australian fund manager with a 15-year history, needed a brand refresh to align with their evolving market position. Managing $400 million for over 2,000 long-term investors, Forager focuses on undervalued stocks often overlooked. While the existing brand was respected, it required modernisation to enhance relevance and communication. The rebranding project aimed to revitalise Forager’s visual identity and digital presence, ensuring a modern, adaptable message that resonates with current and potential investors.
Our approach for Forager Funds involved modernising their traditional "diamond in the rough" symbol into a sleek, contemporary design with dynamic animation. We customised the wordmark to reflect their distinctiveness and developed a comprehensive suite of brand materials, including updated guidelines, PDS documents, and a newly designed website. The revamped website features a user-friendly interface that simplifies content management and improves investor communication. This cohesive brand experience successfully represents Forager’s core values, enhancing their market presence and engaging their audience more effectively.
Services
Brand Strategy
Brand Identity
Brand Guidelines
Social Toolkit
Web Design
Copywriting
Year
2024
