Asics Skycourt
Fashion
Details
Inviting Nectar to manage the creative direction, film production, and communication strategy for the second time, our approach revolved around the pace and resilience of squash as a game and the environment in which it is played.
A juxtaposition of 3D renders highlighting the premium materials and details of the shoe, our film takes us on a journey through the eyes of players and captures the spatial qualities of a traditional, old-school squash court, along with sounds synonymous with such a fast-paced sport.
Released globally at select retailers, including Comme des Garçons, END, and Dover Street Market, the film and marketing collateral captured the attention of multiple global media channels including, Hypebeast, Highsnobiety, and Sneaker Freaker, amongst others.
Inviting Nectar to manage the creative direction, film production, and communication strategy for the second time, our approach revolved around the pace and resilience of squash as a game and the environment in which it is played.
A juxtaposition of 3D renders highlighting the premium materials and details of the shoe, our film takes us on a journey through the eyes of players and captures the spatial qualities of a traditional, old-school squash court, along with sounds synonymous with such a fast-paced sport.
Released globally at select retailers, including Comme des Garçons, END, and Dover Street Market, the film and marketing collateral captured the attention of multiple global media channels including, Hypebeast, Highsnobiety, and Sneaker Freaker, amongst others.
Inviting Nectar to manage the creative direction, film production, and communication strategy for the second time, our approach revolved around the pace and resilience of squash as a game and the environment in which it is played.
A juxtaposition of 3D renders highlighting the premium materials and details of the shoe, our film takes us on a journey through the eyes of players and captures the spatial qualities of a traditional, old-school squash court, along with sounds synonymous with such a fast-paced sport.
Released globally at select retailers, including Comme des Garçons, END, and Dover Street Market, the film and marketing collateral captured the attention of multiple global media channels including, Hypebeast, Highsnobiety, and Sneaker Freaker, amongst others.
Services
Creative Direction
Script & Scene Writing
Film & Production
Animation & Renders
Campaign
Year
2024
