ASICS GT-2160

Fashion

Details

Nectar was entrusted with developing the campaign for the latest collaboration between Above The Clouds and ASICS, showcasing the release of the GT-2160™ in its final form.


This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

Nectar was entrusted with developing the campaign for the latest collaboration between Above The Clouds and ASICS, showcasing the release of the GT-2160™ in its final form.


This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

Nectar was entrusted with developing the campaign for the latest collaboration between Above The Clouds and ASICS, showcasing the release of the GT-2160™ in its final form.


This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

Services

Creative Direction

Video Production

Campaign Rollout

Media & PR

Year

2024