Above The Clouds x Asics GT-2160
Fashion
Details
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Services
Creative Direction
Video Production
Campaign
Media & PR
Activation & Installation
Year
2024
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