Fleet Space Technologies, one of Australia's fastest-growing companies, partnered with Nectar to refine their brand communications and digital strategy. With a growing team, recent investment, and new products on the horizon, Fleet needed a more mature brand presence to reflect their role as a space-enabled technology innovator. Through stakeholder workshops, we helped evolve their visual identity, retaining key elements while introducing a refreshed typeface, colour palette, image library, and digital guidelines for web, print, and social media. Fleet launched their updated website and brand strategy in March 2024 and continued to work with Nectar to roll out and modernise communications across sectors including mineral exploration, space, and defence.

Brook Shard engaged Nectar to create a quietly confident brand that positions them as a pioneer in design-led investment. The brief called for a visual identity that combines clarity, credibility, and human insight to lead in a crowded global market. We developed a scalable, consistent system built on clean typography, minimal colour, and bold layout principles, reflecting Brook Shard’s design-led, pioneering approach. The result is a cohesive brand presence that communicates authority and innovation across digital platforms and investor touchpoints, strengthening their position as a leader in the field.

Plaza Premium Lounge, a leading global provider of airport lounge services, engaged Nectar to help differentiate their brand in an increasingly competitive market. With numerous lounge options available, the challenge was to craft a compelling narrative and experience that would attract and retain premium travellers. Our strategy focused on elevating the Plaza Premium Lounge experience through a brand refresh, digital enhancements, and engaging content creation. Following a comprehensive brand audit, we refined their communications strategy, developed a visual language that emphasises comfort, convenience, and accessibility, and introduced the new hero line: “Your Destination before Departure.” Plaza Premium Lounge continues to partner with Nectar to evolve their brand across multiple markets and customer touchpoints.

Zero Meaning, a Bondi-based clothing label, partnered with Nectar to develop a creative territory that reflects their philosophical tagline, “Everything is Nothing.” We explored the intersection of industry and art, merging the rugged beauty of industrial aesthetics with the elegance of minimalism to create a visual language that is both purposeful and poetic. The result is a refined identity that provides a versatile foundation for storytelling, garment design, and brand experiences, positioning Zero Meaning as a distinct and emotionally resonant voice in the contemporary fashion landscape. Product Photography: Pierre Toussaint Interior Design: Akin Atelier