A creative consultancy and design studio shaping the future of brand experience.

Nectar was entrusted with developing the campaign for the release of the Above The Clouds x ASICS GT-2160™ in its final form. This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

One of Australia’s premier creative, content, and talent agencies, Born Bred Talent, approached Nectar in 2023 to assist them with refining their communications strategy and brand identity. Establishing a new creative platform and mission statement, “Reach for the Bold”, became a mantra that encapsulated the agency’s dedication to pushing boundaries, championing creativity, and delivering culturally relevant content for global brands.

Brook Shard engaged Nectar to create a quietly confident brand that positions them as a pioneer in design-led investment. The brief called for a visual identity that combines clarity, credibility, and human insight to lead in a crowded global market. We developed a scalable, consistent system built on clean typography, minimal colour, and bold layout principles, reflecting Brook Shard’s design-led, pioneering approach. The result is a cohesive brand presence that communicates authority and innovation across digital platforms and investor touchpoints, strengthening their position as a leader in the field.

GovConnex, a leading provider of government relations software, engaged Nectar to develop a new creative direction and digital identity in preparation for their expansion into the UK. The brief focused on clarifying their proposition to market, organising their offering, and carving out a position of competitive advantage in a rapidly evolving sector. We created a simple, confident design system that highlights GovConnex’s seamless technology, while maturing and refining their visual identity. The result is a brand presence that supports growth, communicates clarity, and positions GovConnex as an innovator on the global stage.