Nectar was entrusted with developing the campaign for the release of the Above The Clouds x ASICS GT-2160™ in its final form. This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

Fleet Space Technologies, one of Australia's fastest-growing companies, partnered with Nectar to refine their brand communications and digital strategy. With a growing team, recent investment, and new products on the horizon, Fleet needed a more mature brand presence to reflect their role as a space-enabled technology innovator. Through stakeholder workshops, we helped evolve their visual identity, retaining key elements while introducing a refreshed typeface, colour palette, image library, and digital guidelines for web, print, and social media. Fleet launched their updated website and brand strategy in March 2024 and continued to work with Nectar to roll out and modernise communications across sectors including mineral exploration, space, and defence.

Brook Shard engaged Nectar to create a quietly confident brand that positions them as a pioneer in design-led investment. The brief called for a visual identity that combines clarity, credibility, and human insight to lead in a crowded global market. We developed a scalable, consistent system built on clean typography, minimal colour, and bold layout principles, reflecting Brook Shard’s design-led, pioneering approach. The result is a cohesive brand presence that communicates authority and innovation across digital platforms and investor touchpoints, strengthening their position as a leader in the field.

Zero Meaning, a Bondi-based clothing label, partnered with Nectar to develop a creative territory that reflects their philosophical tagline, “Everything is Nothing.” We explored the intersection of industry and art, merging the rugged beauty of industrial aesthetics with the elegance of minimalism to create a visual language that is both purposeful and poetic. The result is a refined identity that provides a versatile foundation for storytelling, garment design, and brand experiences, positioning Zero Meaning as a distinct and emotionally resonant voice in the contemporary fashion landscape. Product Photography: Pierre Toussaint Interior Design: Akin Atelier