Overview
Tasked with creative direction, film production, and communication strategy for the release of an exclusive collaboration between Sebago and Above The Clouds, our attention was drawn to the transparent sole design and highlighted the craftsmanship behind the shoe itself.

An exercise of transparency in art, craft, and design, the video and supporting content for the launch took us to explore modern-day craftsmanship and with our friends at Domus Vim, we developed a series of props and perspex prototypes of what makes the traditional, hand-made Sebago shoe.

Sold exclusively at Above The Clouds, the shoe was released with global support and recognition in an array of media channels, and featured a live in-store activation to present the props and machining of the shoe itself.