Overview
Appointed by Shape as their strategy and brand agency in 2021, Nectar’s core responsibility was to assist and guide them in their strategic repositioning from fit-out specialists to a dynamic, diversified construction services business.

Realigning their national team, regional branches, and brand identity for consistency and unity in communications, Nectar created a range of brand toolkits, assets, and strategic guides, to visually and verbally articulate this transformative shift across the entire business.

As a trusted partner, Nectar continues to provide ongoing support on a national scale, offering strategy, copywriting, and design services.