Overview
Having successfully developed a number of public and private funds, and with more planned for the future, it had become increasingly apparent that the visual and verbal articulation of the 'Ellerston Capital' brand had become inconsistent and at times confusing with multiple strategies, fund names and brands being communicated to investors.

Nectar & Co was engaged to review the existing brand, the communications associated with each fund and provide a communications strategy and rebrand that would provide internal and external alignment for future growth and investor comms. With an identity steeped in history and notably held fondly amongst founding partners and investors, the rebrand involved a subtle modernisation of the core identity with supporting assets being created to provide consistency in its application as an umbrella brand across other funds. Rolled out across digital, print, and social, Nectar continues to work with Ellerston to provide ongoing strategic and design services and support.