Overview
An Australian leader in architectural performance louvre windows, Safetyline has grown significantly since commencing trade more than a decade ago. With a growing team and new products on the horizon, they partnered with Nectar in 2022 to refresh their identity, communications strategy, and their approach to product collateral and digital design.

As leaders in any industry, it is incredibly important to continually innovate and cement your place in the eyes of the consumer. Safetyline and Nectar did just that with a more modern approach to design, clarity of messaging, and a re-energised internal team aligned to a new visual language.

Throughout the project, Safetyline were trusting, enthusiastic, and excited about what's possible, and this highlighted opportunities in design and copywriting to be honest, decisive, and confident in our approach.

The end result presents their brand and range of products within a flexible brand framework that has allowed them to continue to grow and evolve their product offering to clients big and small.