Overview
DCA Cities were in the midst of significant changes, with considerations given to their name, services, solutions, acquisitions, and internal and external communications. Nectar was tasked with delivering a clear brand narrative and strategic framework that would align internal and external brand communications with the direction and long-term growth of the business.

A naming solution was needed for the company's progressive ethos. Orikan; an invented word, combines 'ori' (origin) and 'kan' (can). The 'For a Smarter Future' platform highlights Orikan's solutions connecting people, place and technology. The hallmark, inspired by a city grid, suggests an urban layout or power network. Rotated, it resembles a glowing diamond, becoming the brand's beacon — a versatile code for dynamic graphics. The visual identity features flexible lines, and reflects the adaptability of the business, their solutions, and inhabitants in their landscape.