Overview
A global technology solutions provider for wealth management, GBST was looking to undertake an extensive re-imagination of their business, brand, and products. An exciting opportunity to re-energise their identity and mark a new chapter in the evolution and success of the business to date, the project required internal and external brand communications to be aligned and product innovations to be explored, amplified, and invested in.

Establishing a new creative platform 'Inspiring Wealth Innovation', we focused on the articulation of their solutions not as individual entities but as one holistic offering to the benefit of the end users. A wordmark consisting of stencil-like sections, formed a cohesive and confident whole, whilst a 'shifting' pattern complimented the wordmark's modular concept symbolising collective motion driven by self-propelled entities. Alongside a minimal but modern colour palette, this resulted in a brand exuding trust, expertise, and energy; all of which showcased GBST's cutting-edge technology and innovations.

The brand identity and communications strategy has now been rolled out globally with both internal and external branding becoming a leading force in their expansion and growth as a business.