Overview
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking; Nectar & Co were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.

Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.

Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR, and resulted in a global sell-out of the shoe.