Overview
Appointing Nectar to provide a strategic brand solution that would modernise their identity and website, and pave the way for a new chapter in the growth and ongoing communications with clients and potential partners, we worked with the MGMT team to re-articulate their offering in a noisy industry and define their points of difference.

Respecting their previous identity as a foundation for development, the new identity and brand were designed with scale, flexibility, and maturity in mind, and focused on a visual language that would appeal to multiple audiences in varying industries.

With a simple but confident positioning statement, visual language, and identity spanning digital, print, and social, the rebrand and website were released in 2022 and continue to evolve.