Overview
Inviting Nectar to manage the creative direction, film production, and communication strategy for the second time, our approach revolved around the pace and resilience of squash as a game and the environment in which it is played.

A juxtaposition of 3D renders highlighting the premium materials and details of the shoe, our film takes us on a journey through the eye of players and captures the spatial qualities of a traditional, old-school squash court, along with sounds synonymous with such a fast-paced sport.

Released globally at select retailers including; Comme des Garçons, END, and Dover Street Market, the film and marketing collateral captured the attention of multiple, global media channels including Hypebeast, Highsnobiety, and Sneaker Freaker amongst others.