Client: Zucu
Project: Identity Design
Year: 2021
Deliverables
Creative Direction
Branding
An innovative new furnutire brand focusing on unique, fashion-forward designs for the home, Zucu enlisted Nectar as their agency of choice for the design and creative direction of their new business.
In a market dominated by price and functionality, positioning Zucu as an aspirational but affordable furniture brand required a strategy and creative direction that would foster preference on an emotional level and position it as more than a furniture manufacturer, but a lifestyle brand.
To do so, a modern versatile identity that was created with an editorial foundation that provided depth in character and an ability to transition from content to eCommerce in an elegant and natural manner.
