Client: Violet & Gold
Project: Branding
Year: 2020

Deliverables
Strategy
Creative Direction
Branding
Copywriting

Packaging

Whether it's in Woolies, the indie grocer, or down at your local markets, we're bombarded with an array of new products touting the words 'Natural', 'Vegan', or 'Gluten Free', and a new one entering this space is 'Botanical'.

Founded with a love for flavorsome cooking and the flare of a French conversation, Violet & Gold tasked us with the brief of designing an identity and label for their new botanical syrup.

A versatile go-to for foodies looking to be more creative with the way they prepare food and beverages, our brief was to capture and visually communicate the unique and varied taste-profiles of botanicals, provide a brand identity that was flexible for future adaptation and a label design that would allow the product to site confidently across multiple aisles be it for food or drink.

The result, a modern botanical syrup that looks as good as it tastes.

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