Client: Vehla
Project: Brand Refresh
Year: 2019

Art Direction
Graphic Design
Product Photography
Shopify eCommerce

In a world of bedroom brands, and influencer led brands being launched daily, eyewear is one of the most competitive categories to be tackled. There are thousands of producers, lots of imposters and it's very difficult for the customer to understand quality and what they're buying. That, and purchasing sunglasses online without the benefit of trying them on carries a level of risk for the buyer.

We worked with the founder of Vehla Eyewear to pinpoint what is going to resonate with their audience and dissected all that Shopify as an eCommerce platform could offer a start-up eyewear brand.

Starting with the basics we tackled the presentation of frames through beautifully shot product images, details, and descriptions to ensure consistency. Coupled with the composition of flat lays, negative space, and model photography, the site presented customers with a premium, minimum environment focused on product and ease of use.


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