Client: Riderz
Project: Branding
Year: 2021

Deliverables
Strategy
Creative Direction
Branding
Shopify eCommerce

At a time when most start-ups were taking a lean, mpv approach to the launch of a new business during the Covid pandemic, the founder of Riderz approached us with the brief of developing a brand that had the polish and excitement of larger, more established global brands.

Releasing Australia's first marketplace for electric bikes, scooters, board, and accessories, the brief remained open for interpretation in that the identity had to speak to multiple audiences, yet have an 'electric' feel to it.

Trusting our approach and recommendations, we worked with the Riderz team to visually and verbally differentiate their brand and align multiple products through a strategic communications plan that tapped into multiple customer profiles, lifestyles, and scenarios of product use. Rolling out a bold identity, a design of their packaging, and Shopify website, we developed a suite of product assets spanning digital, print, and video, with more exciting developments to come soon.

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