Client: Ooompf
Project: Branding
Year: 2020
Deliverables
Strategy
Creative Direction
Branding
Copywriting
Packaging
When two industry professionals join forces with an understanding of not only the world of dentistry but what it takes to run a business, it's a match made in heaven.
Designed as an affordable, digital solution to realising straight teeth, OOOMPF was the brainchild of two dentistry practitioners who had become frustrated with the overpriced world of orthodontics. Well aware of the fact that clear orthodontic aligners already existed, but not on a local, Australian basis whereby it was dental professionals in Sydney designing and manufacturing the who process, Nectar & Co was briefed with the task of designing their identity, packaging, website and making consumers aware of the fact that straightening their teeth was more accurate, accessible, and focused on their wellbeing than ever before. And, it didn't come with a hefty price tag.
Concentrating on the emotional journey from start to finish, our design focused on their customer, their individual reasons for considering orthodontic aligners, and the easy to pay for, no-frills attached, honest experience to be had via OOOMPF.
