Client: Napapijri
Project: SS20 Photography
Year: 2020

Creative Direction

Our last studio shoot pre-Covid lockdown in 2020, we worked with Napapijri to launch their SS20 collection in Australia.

Tasked with the creative direction, casting, and campaign photography for the release, our shoot focused on the diverse background of the Italian brand, which with a seemingly Finnish name, and Norwegian flag as its logo communicates mixed messages but demonstrates their ability to thrive on intersectionality. Or, as they say, "defying labels, transcending boxes, and pursuing the unexpected journey into nature and creativity."

Used as local assets for both Australia and New Zealand, the shoot provided a range of collateral that could be used across digital, print, and social, and easily adopted by boutique retailers and highstreet stores alike.


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