Client: Map of the Heart
Project: eCommerce
Year: 2020

Creative Direction
Graphic Design
Shopify Design & Build

A client since 2016, Nectar has worked with Map of the Heart across a number of project spanning strategy, design, media and eCommerce. Towards the end of 2020, Map of the Heart wanted to reinvigorate their existing Shopify store and give it a refresh to coinside with the launch of their smaller 30ml collection.

Introducing a new theme base with a series of customisations to accommodate various sales and marketing strategies, Nectar & Co designed and built a new store to house existing products, modernised the broader application of their brand identity and lay the foundations for a refined, more contemporary collection of products.

Launched in December 2020, the site successfully introduced the new collection, re-introduced the brand to new and existing customers and provided the framework needed to tell the unique story behind the brand and products.


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