Client: Locello
Project: Brand Refresh
Year: 2020

Creative Direction
Graphic Design

Passionate about the creation of practical, high-quality eyewear that exudes a sense of effortless luxury without the expensive price tag; Locello eyewear offers a range of sunglasses at an attainable price point that are designed to carry you from the city to the beach all year round.

Established and sold in over 400 boutiques across Australia, Locello had been so busy concentrating on the logistics, management, and day to day operations of their business that the brand had become increasingly dated.

Briefed with the task of retaining their existing identity and developing a new graphic system that would elevate the brand as a whole, we developed a visual language that would be flexible and easy to roll out across digital, print, and social, whilst retaining the origins of their brand strategy: Fashion-forward eyewear. Always polarised. Always affordable. Our work saw us introduce a brand strategy, new brand guidelines, and art direction for photography, print, digital, and social.


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