Client: Five V Capital
Project: Strategy, Branding & Digital
Year: 2021

Deliverables
Brand Strategy
Creative Direction
Branding
Web Design & Development
Copywriting

A growth-focused Private Equity fund, Five V Capital appointed Nectar & Co in 2021 to assist them in the next phase of their evolution and the communication of their Venture Capital strategy.

Having developed a trusted brand and portfolio of investments, and with continued growth on the horizon, our brief was to leverage existing brand equity and elevate their identity in a subtle but modern way which would ensure continuity between strategies and excite new and existing partners.

Working with their internal team and founding partners to dissect their brand, and understand the true nature of their investment strategies, we developed a refreshed brand strategy and identity which refined their visual and verbal language spanning identity, copywriting, branded collateral, and website.

We are pleased to be working with Five V Capital and their partners in 2022 with more news to come soon.

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