Client: Fairlight Asset Management
Project: Strategy, Branding & Website
Year: 2021

Deliverables
Brand Strategy
Creative Direction
Branding
Web Design
Print

A relatively young but successful boutique asset manager, Fairlight Asset Management had developed a brand that was well respected and a fund that was continuing to deliver positive returns year on year.

With increased recognition, funds under management, and a growing team, however, it had become increasingly apparent that the visual and verbal communication of Fairlight to investors, advisors, and industry peers, had to evolve in order to reflect the true nature and personality of the brand, their team, and investment strategy.

Appointing Nectar & Co to refine the communication of their fund and strategy to investors, we worked with Fairlight to implement a rebrand and roll out a new look and feel for their website and supporting investor collateral.

Establishing an ownable creative direction that respected their existing identity but presented maturity in design, we rolled out a clear and cohesive communications strategy that informed their tone of voice, visual language, and the development of a professional but modern identity design spanning web design, printed collateral and media.

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CARD

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