Client: CNV Liquor
Project: Branding & Shopify
Year: 2021

Deliverables
Strategy
Creative Direction
Branding
Packaging

Shopify eCommerce

An established liquor distribution company based in Sydney, CNV Liquor approached Nectar & Co with the brief of refreshing their brand identity, elevating their branded collateral, and designing a new e-commerce site that would service both retail and wholesale customers.

Distributing a range of unique and premium alcoholic beverages sourced from around the world, the CNV identity had to visually work seamlessly with a variety of other brands be it craft beer, wine, gin, or tequila, and provide a consistent and cohesive platform for future growth and development.

Taking a modern, monotone approach, we focused on a bold but refined typographic architecture that provided consistency in its application but flexibility in use across digital, print, and physical environments. Applying the rebrand across their sales collateral, brand books, packaging, and Shopify website, the brand was launched to both retail and wholesale customers locally and globally in October 2021.

CNV-01
CNV-05
CNV-06
CNV-02
CNV-03v2
CNV-03-back
CNV-07v2
CNV-08
CNV-09

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