Client: Boose
Project: Boose Rebrand
Year: 2020

Deliverables
Strategy
Creative Direction
Branding
Packaging
Product Renders & Animation

Shopify eCommerce

In a world of bedroom brands and influencer led products that come and go, the longevity of such brands is often short-lived unless they evolve and develop their products, and build richer, more meaningful relationships with their customers.

Seeing fantastic success and sales in a short period of time, Boose Blend recognised their positioning in market and the opportunity to evolve and capitalise on the interest from so many early adopters of their portable blender.

Approaching Nectar with the brief of simply 'refreshing' their identity, we proposed a full rebrand and redesign of their packaging to truly make their mark and become a market leader, both locally and globally.

Trusting our approach and recommendations, we worked with the Boose Blend team to visually and verbally differentiate their brand and product through a strategic communications plan that tapped into multiple customer profiles, their lifestyles, and scenarios of product use. Rolling out a bold rebrand, a redesign of their packaging, and Shopify website, we developed a suite of product assets spanning digital, print, and video, with more exciting developments to come soon.

Nectar_2020_Boose_Cover_v2
Nectar_2020_Boose_Packaging01_v1
Nectar_2020_Boose_Packaging02_v1
Nectar_2020_Boose_leaflet_v1
Nectar_2020_Boose_Packaging03_v1
Nectar_2020_Boose_Sachet_v1
Nectar_2020_Boose_Banner_v2
Nectar_2020_Boose_Web_v1
Nectar_2020_Boose_Product02_v1

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