A respected fund managed by a talented team very much in the public eye of investing, AIM had experienced first hand the highs of success but the lows of market instability.
Having successfully navigated uncertain times, the team at AIM Funds Management approached Nectar with the task of visually and verbally articulating their investment strategy, their positioning as fund managers, but also their personality and experience as a collective.
In an industry and financial world often shrouded in mystery, our approach focused on transparency and the core of their investment strategy; "empowering investors with better wealth outcomes". In turn, the design direction for AIM was crystal clear - no fluff. The brand identity and design across digital and print presented fund information with a visual hierarchy focused on the investor and what they wanted, with their investment strategy, whitepapers, and investor collateral highlighted as a priority, with imagery and the use of colour subtle but noticeably AIM.