In a global market of hype-driven, limited-edition releases, the world of fashion moves at an incredible pace, where customers have access to brands, stores, and releases around the world at their fingertips. For Above The Clouds, a boutique established for nearly 10 years, the reality had hit that they could no longer rely on the awareness of their singular store and instead must develop an online presence that would engage customers around the world, and capture the interests of global brands.
Our relationship was built on the premise that less is more, and regardless of product or brand, the basics must be right. In doing so, we focused on product photography and the presentation of brands in digital and social before designing and developing a Shopify store that would facilitate sales quickly and easily.
Fast forward 4 years and Nectar continues to work with Above The Clouds. Recent work includes the design of a new physical store, the implementation and management of a content and marketing strategy, the design of on-going brand partnerships, and most recently the move to Shopify Plus. More to come.