Morphic Asset Management
Brand Strategy | Copywriting | Graphic Design | Video Production | Media
An investment that doesn’t cost the earth.
Morphic asked us to help them launch an ethical investment fund and drive investments before the IPO.
We focused on tying the urgency of taking action against harmful industries to the urgency of an IPO end-date, this drove action and ultimately a highly successful campaign.
Morphic Ethical Equities Fund was launched to show that an entirely ethical investment strategy could be highly profitable. We needed to utilise a variety of tactics which deployed shocking and thought-provoking imagery to pose the question to investors ‘what are you really doing to change the state of the world?’. We did this through a large-scale press campaign, email marketing, campaign landing pages and a full website rebuild, display and an audience focused partnership with The Saturday Paper.
A follow up campaign to further drive home the importance of immediate action was created which utilised the power of children to prompt adults to think about the future.