Map of the Heart
Brand Strategy & e-commerce
An emerging luxury fragrance with a niche target audience, we worked with Map of the Heart on their brand strategy and a redesign of their website. Defining their position and voice within a competitive landscape dominated by mass market perfume labels, our focus and attention was shifted to our target audience and the wider common interests both brand and customer shared. Communicating content from creative industries and individuals via a redesigned homepage, users were introduced to interviews, articles, and videos whilst also being subtly introduced to Map of the Heart as more than just a fragrance, but a creative ethos.