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Juice For Good

Brand Strategy | Naming | Brand Identity | Art Direction | Web Design | Content

Convince people to buy orange juice from a machine, made with oranges rejected by supermarkets.

Juice For Good came to us with the goal of launching a ‘fresh juice vending machine’ pilot aimed at reducing waste by using oranges that are perfect on the inside but rejected by the broader market because they’re blemished or uneven. 

We named & built the brand identity for Juice For Good (A For Purpose Co. initiative with profits going to OzHarvest). Our work also included video, machine wraps, website development, logo and corporate and social assets.

Needless to say, now more than just a pilot with 30+ locations, things are getting juicy.