For us it’s about finding meaning and truth behind customer decision making and building your brand communications around this. For some, decisions relating to money and investments are some of the hardest they’ll ever make.
We find what resonates and drives decision making and create unique strategic goals around these. Understanding market implications is also an increasing priority for us and our clients.
Clarity, compliance and creativity are where we find ourselves centred, but combining all three isn’t easy in an industry where performance can speak louder than words.
There was a time where every bank, fund, lender or any other financial institution looked identical. Now, more than ever, you need to stand out and create interest and trust through your brand and assets.
We specialise in brand strategy, design, content and solutions that span digital, print and physical environments. This includes:
Brand Audit & Evaluation
Big or small, new or established, our work starts with an in-depth analysis of your brand, product/service, audience, and any marketing or content strategies in place. By doing so, we’re able to refine our goals and objectives, identify opportunities, and define the work we need to do.
Marketing & Communications Strategy
We’re well aware of the fact that there is a lot happening and it's easy to get lost in the day to day logistics and management of your business. Our brand strategy work provides a structured approach to the communication of your brand, the content needed and the channels through which we engage your audience. Working closely with our clients, we become an extension of your internal team and assist in the shaping of your brand and future success.
A logo is not a brand. A brand is not an identity, nor is it a product. We believe that your brand is a person’s gut feeling about you, your business, product or service. Put simply a brand is much more than a logo. Your brand exists in the heart and minds of your audience and to achieve success, we must look beyond the identity of your brand and instead look at what makes your brand resonate with them, their interests and lifestyle. We work tirelessly with our clients to empower them with the design tools, content and solutions needed to articulate their purpose and role in the lives of their customers.
Content Strategy & Storytelling
Gathering brand and audience insights, coupled with the design tools needed to visually articulate your business, we communicate your story, develop conversations and creating authentic content that drives engagement and commercial success for your brand. Be it copywriting, photography, video, animation, film or graphic design, we tell your story through the channels that are true to yourself and your audience.
Users move seamlessly between categories, platforms and channels; so do we. We help clients connect with their audience by activating their brands through the channels and mediums best suited to them. Whether it’s through physical packaging, eCommerce development, spacial design or live events we work with brands to create relevance and purpose in interesting ways. By doing so, it keeps both us and our clients nimble and responsive to the changing dynamics of consumer interests.