A design and brand communications agency, we provide transformational strategy, design and content for global brands and ambitious local businesses.
 

Money rules the world, but brand differentiation comes in a close second.

In an industry where companies are under a microscope, pinned down by legislation and constantly compared, being able to create a unique selling proposition, build marketing strategies that play to consumer truths and overhaul process to improve efficiency and communication with customers is paramount. See how we can do this for you.

 

Our Approach.

For us it’s about finding meaning and truth behind customer decision making and building your brand communications around this. For some, decisions relating to money and investments are some of the hardest they’ll ever make.

 

Investor Insights.

We find what resonates and drives decision making and create unique strategic goals around these. Understanding market implications is also an increasing priority for us and our clients.

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Clear Communication.

Clarity, compliance and creativity are where we find ourselves centred, but combining all three isn’t easy in an industry where performance can speak louder than words.

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Standout Design.

There was a time where every bank, fund, lender or any other financial institution looked identical. Now, more than ever, you need to stand out and create interest and trust through your brand and assets.

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Our Services.

We specialise in brand strategy, design, content and solutions that span digital, print and physical environments. This includes:

 

Brand Audit & Evaluation

Big or small, new or established, our work starts with an in-depth analysis of your brand, product/service, audience, and any marketing or content strategies in place. By doing so, we’re able to refine our goals and objectives, identify opportunities, and define the work we need to do.


Marketing & Communications Strategy

We’re well aware of the fact that there is a lot happening and it's easy to get lost in the day to day logistics and management of your business. Our brand strategy work provides a structured approach to the communication of your brand, the content needed and the channels through which we engage your audience. Working closely with our clients, we become an extension of your internal team and assist in the shaping of your brand and future success.


Brand Design

A logo is not a brand. A brand is not an identity, nor is it a product. We believe that your brand is a person’s gut feeling about you, your business, product or service. Put simply a brand is much more than a logo. Your brand exists in the heart and minds of your audience and to achieve success, we must look beyond the identity of your brand and instead look at what makes your brand resonate with them, their interests and lifestyle. We work tirelessly with our clients to empower them with the design tools, content and solutions needed to articulate their purpose and role in the lives of their customers.


Content Strategy & Storytelling

Gathering brand and audience insights, coupled with the design tools needed to visually articulate your business, we communicate your story, develop conversations and creating authentic content that drives engagement and commercial success for your brand. Be it copywriting, photography, video, animation, film or graphic design, we tell your story through the channels that are true to yourself and your audience.


Experience Design

Users move seamlessly between categories, platforms and channels; so do we. We help clients connect with their audience by activating their brands through the channels and mediums best suited to them. Whether it’s through physical packaging, eCommerce development, spacial design or live events we work with brands to create relevance and purpose in interesting ways. By doing so, it keeps both us and our clients nimble and responsive to the changing dynamics of consumer interests.

 

Case Studies

A selection of recent work for brands spanning financial services, administration and funds management.

 
 
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Have a project you’d like to discuss?

Email: info@nectarandco.com

Phone: 02 9281 2669

Contact us today or complete the form below and we’ll be in touch.

 

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