Audience, audience, audience. Expectations are everything, one missed beat and your brand can be lumped in with the ‘rest’, we work with challenger brands, fashion that pushes the boundaries and clients who know their only chance is to compete with the market leaders, not the other companies ‘their own size’.
We help our clients find their unique angle, positioning which sets them apart. All cemented before a design has hit the page. Strategy is an evolution, so it’s constantly on our minds.
We never ‘set and forget’, it just doesn’t work for fashion brands looking to elevate their existence. New, interesting, different and on-trend content is a significant force of attraction for fashion brands.
We model ourselves on the very best when crafting the perfect assets, branding and collateral. We will never accept second best, and specifically hire in designers who live by their creations.
We specialise in brand strategy, design, content and solutions that span digital, print and physical environments. This includes:
Brand Audit & Evaluation
Big or small, new or established, our work starts with an in-depth analysis of your brand, product/service, audience, and any marketing or content strategies in place. By doing so, we’re able to refine our goals and objectives, identify opportunities, and define the work we need to do.
Marketing & Communications Strategy
We’re well aware of the fact that there is a lot happening and it's easy to get lost in the day to day logistics and management of your business. Our brand strategy work provides a structured approach to the communication of your brand, the content needed and the channels through which we engage your audience. Working closely with our clients, we become an extension of your internal team and assist in the shaping of your brand and future success.
A logo is not a brand. A brand is not an identity, nor is it a product. We believe that your brand is a person’s gut feeling about you, your business, product or service. Put simply a brand is much more than a logo. Your brand exists in the heart and minds of your audience and to achieve success, we must look beyond the identity of your brand and instead look at what makes your brand resonate with them, their interests and lifestyle. We work tirelessly with our clients to empower them with the design tools, content and solutions needed to articulate their purpose and role in the lives of their customers.
Content Strategy & Storytelling
Gathering brand and audience insights, coupled with the design tools needed to visually articulate your business, we communicate your story, develop conversations and creating authentic content that drives engagement and commercial success for your brand. Be it copywriting, photography, video, animation, film or graphic design, we tell your story through the channels that are true to yourself and your audience.
Users move seamlessly between categories, platforms and channels; so do we. We help clients connect with their audience by activating their brands through the channels and mediums best suited to them. Whether it’s through physical packaging, eCommerce development, spacial design or live events we work with brands to create relevance and purpose in interesting ways. By doing so, it keeps both us and our clients nimble and responsive to the changing dynamics of consumer interests.