A design and brand communications agency, we provide transformational strategy, design and content for global brands and ambitious local businesses.
 

An abandoned cart is just seconds and pixels apart. It can make or break your ecommerce business.

We help to facilitate the creation or overhaul of the entire customer experience. Not only do we connect customers with products, but we do it in a way that can be scaled.

 

Our Approach.

The myriad of elements that come together to secure a sale in the online world is becoming closer to endless than it ever has been. What goes on in the mind of customers as they search, compare, consider and mouse around a possible purchase is difficult to pinpoint. Our difference is we can cut through the noise to make each sale all the more likely.

 

Path to purchase.

We find ways to ensure customers purchase more often and with fatter carts. We do this through an entire mapping of the customer journey and take to it with a hatchet.

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Imagination.

The ‘buy now’ button becomes all the more real once customers can see themselves wearing or using the products they’re considering. We build experiences that do just that.

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Ease of use.

We remove all possible barriers to purchase on a technical level. All platforms we create are fine-tuned to the point where all possible user difficulty is quickly removed and improved.

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Our Services.

We specialise in brand strategy, design, content and solutions that span digital, print and physical environments. This includes:

 

Brand Audit & Evaluation

Big or small, new or established, our work starts with an in-depth analysis of your brand, product/service, audience, and any marketing or content strategies in place. By doing so, we’re able to refine our goals and objectives, identify opportunities, and define the work we need to do.


Marketing & Communications Strategy

We’re well aware of the fact that there is a lot happening and it's easy to get lost in the day to day logistics and management of your business. Our brand strategy work provides a structured approach to the communication of your brand, the content needed and the channels through which we engage your audience. Working closely with our clients, we become an extension of your internal team and assist in the shaping of your brand and future success.


Brand Design

A logo is not a brand. A brand is not an identity, nor is it a product. We believe that your brand is a person’s gut feeling about you, your business, product or service. Put simply a brand is much more than a logo. Your brand exists in the heart and minds of your audience and to achieve success, we must look beyond the identity of your brand and instead look at what makes your brand resonate with them, their interests and lifestyle. We work tirelessly with our clients to empower them with the design tools, content and solutions needed to articulate their purpose and role in the lives of their customers.


Content Strategy & Storytelling

Gathering brand and audience insights, coupled with the design tools needed to visually articulate your business, we communicate your story, develop conversations and creating authentic content that drives engagement and commercial success for your brand. Be it copywriting, photography, video, animation, film or graphic design, we tell your story through the channels that are true to yourself and your audience.


Experience Design

Users move seamlessly between categories, platforms and channels; so do we. We help clients connect with their audience by activating their brands through the channels and mediums best suited to them. Whether it’s through physical packaging, eCommerce development, spacial design or live events we work with brands to create relevance and purpose in interesting ways. By doing so, it keeps both us and our clients nimble and responsive to the changing dynamics of consumer interests.

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Have a project you’d like to discuss?

Email: info@nectarandco.com

Phone: 02 9281 2669

Contact us today or complete the form below and we’ll be in touch.

 

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